Below are example from our initial brainstorming sessions, organized into two groups: brain dumps and mind maps.

Brain Dumps



Mindmaps are essentially graphical depictions of word and concept associations. They are arrived at by linear progression, moving from one central word or idea (e.g. pizza) to immediatly related words (e.g. cheese or pan) and so on, connecting to more and more words, concepts, or even images. The final outcome is a non-linear web of map of concepts, allowing us the designers to make non-linear connections between the them. Below are some examples we created.



Logo Design Sketches

In addition to brainstorming raw ideas, we also conducted a slightly more focussed brainstorming of logo concepts: