Branding with Text Animators
We didn't get that branding piece started last week, so let's continue on with it this week. Here is the demo of what we'll be doing:
And, just so you won't need to take notes, here is a video tutorial for creating the above branding piece:
The Style Frame and the StoryBoard
In addition, I want to begin discussing brainstorming and preproduction techniques for your midterm and final projects. One item that helps you considerably when you're coming up with ideas is the style frame. Below is an example of a style frame I am creating for a PSA about closing Guantanamo Bay Detention Center in Cuba. As you can see, I'm really just experimenting with shapes and ideas:
Style Frame Tutorial:
Here is a video tutorial that goes over how I made it, and how it helped me make some of the important choices about my project:
Fr0m the style frame above, it was much easier to make choices about the text and images would behave. This allowed to then make my storyboards. A storyboard is a essentially series of choice frames from your project, that occasionally have other marks and notes in them to communicate camera movement, sound effects, etc. to the production team. Below is a shot of my completed storyboard:
Here is a video tutorial that shows you how I went from my style frame to storyboard:
Finally: For your own reference, [here is the download URL] for my completed style frame, storyboard, the original sound files, and other associated files.
As you can probably guess, the benefits of style frames and storyboards in a production enviroment are immense. Now that you know how to create your own, I want you to think about your project concept and create a style frame for it. It should include a color palette, any font choices you wish to make, and any images associated with the project, etc. Then I want you to create a storyboard from the style frame you created. If you don't feel comfortable making your storyboard in Illustrator, that's fine: you can find [storyboard templates online]. Print them out and pens or pencils to create the boards.
Whichever method you use, you must have a style frame and storyboards for your project presentation.