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ART 325-Digital Multimedia

Midterm Project

Art/CGI 325/480 Midterm Presentation – Thursday, November 1 @ 9:30am

Project Idea #1: The Lehman College Scoreboard

[ Please Note: this is really a project that should be done over the course of the semester, as it requires a lot of time and back-and-forth with the client. If you're interested in this one, I would strongly suggest doing it for your Midterm AND Final.

apex flierChris Gonzales, Sports Information Director and Intramural Sports Coordinator here at Lehman College, is in dire need of motion graphics pieces and promos for Lehman's brand new, 'sort of' high definition, scoreboard that overlooks the baseball and track field. Your goal is to create good looking graphics that Lehman Athletics will throw up on the board during games and other events. To the left is an example of their current promotional material.  

You do not need to be interested in sports to take on this project: in fact, you might find you're more successful if you aren't. Regardless, for this project you will need to coordinate directly with Chris. He will be your client throughout this process, so you will need to discuss with him what it is he needs/wants, provide him with sketches, drafts of your work, and final delivery of usable graphics. 

 Here is a summary of what you will need to do to meet the requirements of this project:

  1. Contact Mr. Gonzales at Lehman Athletics through phone or email (I'll provide you with his contact information, should you decide you want to do this project)
  2. Talk over with him what his needs are
  3. Disucss what he would like to see up on the board.
  4. Create sketches or PhotoShop compositions to get Chris's feedback.
  5. When you both come to an agreement on what the final product should be, create it After Effects.
  6. Run draft copies of the animations by Chris
  7. Final delivery of files, by the end of the semester, ready to be put up on the scoreboard.

You will be graded based on the following criteria:

  1. Communication with the client, the entirety of which I will be CC'ed on. 
  2. Client satisfaction.
  3. Sketches, thumbnails, bran storming materials, and/or story boards you created to develop the project
  4. Presentation of the project during the Midterm and/or Final presentations


Project Idea #2: Branding Piece for Your Reel

Many of you are CGI students, meaning that someday you will graduate and leave Lehman with a degree in Digital Media.  Go you! But guess what? Animation and design studio don't really care if you have a degree or not. They just want talented, hardworking people. Therefore, in addition to sending in your resume with your schooling and work hsitory on it, they will also want to see work you have done in the form of a portfolio (for static work) or a reel (for time-based work).  With this in mind, it is very important to brand yourself as an artist and designer.  To successfully complete this project, you will need to meet the following requirements at the time of the midterm presentation:

  1. Show us sketches and brainstorming material for your brand.
  2. Show us Photoshop/Illustrator comps (if applicable)
  3. A storyboard clearly showing how your animation will play out over time.
  4. A rendered piece

Project Idea #3: Text Animation

I love text animations! They combine the beauty of typography with the amazing narrative qualities of time-based media. Below are a few of my favs:

 

Requirements:

  1. A styleframe showing us the overall layout of your text.
  2. Storyboards of each salient moment in your piece.
  3. The rendered piece of video.  

Project Idea #4: Public Service Announcement (PSA)

A PSA is really just a short advertisement that, rather than selling a product, raises awareness of an idea, a social good, or some type of issue you think people should care about.  Possible subjects include:

  1. Battered Women
  2. Poverty and Homelessness
  3. Campaign Finance Reform
  4. Autism Awareness
  5. Breast Cancer Awareness
  6. Drug Legalization
  7. Renewable Energy
  8. Recycling and Proper Garbage Disposal
  9. Doing More With Less
  10. Diabetes Awareness

The above are just examples. Chances are, there is some kind of social-ecomonic or political issue that is near and dear to your heart. If you choose a topic that you actually care about, your project will be a lot better. For example, I care about the fact that our government tortures human beings, so I made a short PSA directed President Obama, using his own words, to draw attention to this fact:

Project Submission: 

Projects are submitted at the midterm presentation, in front of the entire class. Don't be absent, don't be late, don't be rendering the video on the day of the midterm – have it rendered with all the kinks taken out two full days before. Don't show us After Effects project files – give us full renders. Be polite when people are presenting. Offer plenty of feedback for your fellow classmates – you'll be graded on that as well.

Project Due Date: 

Thursday, November 1 @ 9:30am

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