History of Graphic Design (cont.)
Today we'll continue our look into the history of Graphic Design, looking first at the Victorian Age, then the Arts and Crafts movement, Art Nouveau, and then touching on Modernism. Along the way we shall discuss the following principles:
- Form and Content
- Content is what artists want to say; Form is how they say it.
- The collective gestalt of elements in a compisition.
- Unity by Repition
- The Grid and Continuity
- The varying of forms in a compisition.
- Unity vs. Variety
- The impulse to form unity or a visual whole out of a collection of parts.
- acheiving a focal point
- emphasis by contrast
- emphasis by isolation
- ephasis by placement
- Scale and Proportion
- scale contrast
- the Golden Rectangle
Exercise 01: The Personal Event...
Objective, a.k.a. What do we want? A unique mailable invitation based on a personal event.
Requirements, a.k.a. What must it have? At least one image or illustration, some form of unity, some variety, an emphasis/focal point, perhaps a clever use of scale.
Design Constraints, a.k.a. What isn’t possible? It needs to be mailable, so make sure it can fit in a mailable envelope. However, feel free to design your own envelope if need be. If it can't be mailed for under a dollar and then held in the hand, then it's a bad design.
Deadline, a.k.a. When is it needed?
- I need 10 (ten) concept sketches by next week, Sept. 22
- Complete prototypes by Sept. 29
This is the pitch video for the ¡Salud! Myths and Reality of Mexican Immigrant Health documentary that I am currently researching and developing with my students. This film is the product of my honors seminar course at Lehman College CUNY exploring the so-called 'Latino Health Paradox' – the better than expected health outcomes of recent Latino immigrants to the US. We want to create a broadcast two-hour documentary to explain this paradox through the lens of recent Mexican immigrants in NYC.
This pitch video will be used to help crowdfund the documentary.
Directed by: David Schwittek and Alyshia Galvez
Victor Borja Armas
I recently completed this short animation for the 2013 Sustainable CUNY Video Short Contest. The film features the voices of Natalie Goldberg, Lindsey Goldberg, and Abby Schwittek.
I made this short doc for the Bronx Children's Museum's 3rd annual Dream Big Initiative, shown at Cardinal Hayes High School in the Bronx. Bobby was a ton of fun to work with! His response to the film: " You do good work!"
Finishing the Ball Animation and Importing New Content:
- Today I would like to finish the simple ball animation that we worked on last week, adding the finishing touches to it.
- Then I'd like to discuss the fanatastic world of Importing Files [tutorial PDF]
- You'll need these [exercise files] to continue.
Discussing the Midterm Projects
I know it seems early, but I want you all to begin thinking of ideas for your Midterm projects. Final projects can also become extensions or continuations of Midterm projects, allowing you to refine a single idea over time, feel free to think broadly about what it is you might want to do. I have sketched out a few suggestions for you over on the [Midterm Project page].
Redact This! Artists Against Torture is an artistic response to the torture programs that have intensified in the wake of September 11 and have been justified by the "War on Terror". This evocative volume includes the work of artists such as Fernando Botero, Jenny Holzer, Daniel Heyman, Sandow Birk, Richard Serra, Malaquias Montoya, Frances Jeter, Art Hazelwood, Lou Netter and many members of the War Criminals Watch community. The idea for this book came to me in a dream and, in collaboration with my friends at WorldCantWait.org and WarCriminalsWatch.org, I decided to go ahead and produce it. We are currently looking for a publisher and have recently decided to seek for funding to self-publish as an interactive e-book.